Understand the basics of trademarks, and how they apply to picking a name and logo for your project.
What should you think about when picking a name and why, along with some helpful techniques and tips.
What is 'clearing' a trademark, and when should you do it?
Who actually owns a trademark for a project and other considerations for community projects.
What's the difference between "registered" and "unregistered" trademarks, and what's the benefit of registering?
If monetization is an option, what else should you consider for your projects?
Determine your strategy for enforcing your rights againts those infringing on your trademark.
How do you balance wanting people to use your code with protecting your trademarks?